Everyone has a sense of humor and that can help you promote your website if you know how to leverage the power of social networking websites like Facebook and Twitter. The majority of Internet users filter out most of the advertisements they see online so using PPC advertising may not bring you the critical mass of visitors that you need.
There is an adage that a picture paints a 1,000 words and with marketing online that holds true. If you post a comedic image of video on Facebook and Twitter then people in your sphere of influence will see this and comment on it. Now this is where the magic of going viral can come into play. The more people who comment and share the image or video then the more people become aware of what your website.
It sounds a bit simple but it truly works and let me provide you with an analogy to provide some perspective. If you see an advertisement asking you to visit a website you may not click on that link because you feel there is someone trying to “sell” you something. With a funny picture you may laugh and click the link to the website to find more funny pictures to laugh at. You will never meet a person who says they are tired of laughing.
This type of marketing is very powerful because it is subtle but if you do not use the right approach you could end up ruining the chances of succeeding. You cannot post a joke and then have a link back to your site that is pitching a product or service that will turn people off. What you must do is include comedy as part of your business, if you sold novelty gifts then post funny pictures of gift giving gone wrong.
In order to realize the full potential of this marketing approach you need to find a continuous supply of comedic material suitable for your niche. While it may be tempting to use adult oriented images and jokes that could alienate a portion of your customer base so keep that in mind when you are going through the planning process.
The simplicity of this viral marketing is effective and can drive huge amounts of traffic to your website so be sure to incorporate it with the rest of your online initiatives to get the maximum amount of traffic.