Everyone has a sense of humor and that can help you promote your website if you know how to leverage the power of social networking websites like Facebook and Twitter. The majority of Internet users filter out most of the advertisements they see online so using PPC advertising may not bring you the critical mass of visitors that you need.
There is an adage that a picture paints a 1,000 words and with marketing online that holds true. If you post a comedic image of video on Facebook and Twitter then people in your sphere of influence will see this and comment on it. Now this is where the magic of going viral can come into play. The more people who comment and share the image or video then the more people become aware of what your website.
It sounds a bit simple but it truly works and let me provide you with an analogy to provide some perspective. If you see an advertisement asking you to visit a website you may not click on that link because you feel there is someone trying to “sell” you something. With a funny picture you may laugh and click the link to the website to find more funny pictures to laugh at. You will never meet a person who says they are tired of laughing.